5 Essential Tips for Successful E-commerce Website Development

October 14, 2020

E-commerce sales are projected to reach nearly $1 trillion by the end of 2020. With the circumstances surrounding COVID requiring that most shoppers find their goods online, now is a better time than ever to focus on your e-commerce website development.

However, not everyone is sure how to go about it in order to make the most of their online store. Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at everything you need to know.

1. Proper Mobile UX

It’s imperative that you properly format your website for mobile devices when looking to create the best experience possible for your users. After all,
 nearly 70% of all online sales will take place from mobile devices by 2022.

So, you’ll need to ensure that users are able to seamlessly navigate through the mobile version of your e-commerce store. For example, this means that icons should be big enough to avoid pressing two at once
 with a single touch.

Similarly, you should avoid overcrowding your mobile website with images, as this could drastically reduce living space. You’ll also need to ensure that your site is aesthetically pleasing, something that you can accomplish through the use of proper formatting, color theory, etc.

2. Incorporate Customer Testimonials

This is one of the most effective ways to increase your overall sales.
 The social proof that client testimonials provide can be just enough to guide someone who is on the fence in the right direction.

It’s recommended, though, to leave your customer reviews completely untouched by allowing them to be published directly to your website. Otherwise, you may give off the impression that you only convey favorable information or that you altered specific details before making the review public.

To handle poor reviews, respond in a timely manner with an opportunity to resolve the issue the customer had. This will show future customers that you are willing to go out of your way to ensure their satisfaction with your product or service.

You should also respond to positive reviews by thanking them for the feedback and showing your appreciation for their support.

3. Secure Payment

Many people become apprehensive when it comes time to complete their online purchases. This is especially true when shopping with a lesser-known brand, as the company has not been able to establish the same level of trust as a larger brand has.

Nike, for instance, is the name of that people across the entire world recognize. So, very few customers are likely to worry about their personal information becoming compromised.

A local clothing brand that has an online store, though, may not give off the same impression without prioritizing it. Fortunately, it’s relatively easy to convey this to your customers.

By informing your audience that you do not store personal information on your company’s website, you’ll be letting them know that their data is not at risk if the company’s website gets hacked. Similarly, you should illustrate that your company is compliant with the Payment Card Industry (PCI) standards if your business accepts credit cards.

4. Offer Fewer Products and More Information

Ironically, offering a selection of too many products can actually reduce the overall number of sales that you make. This is simply due to the fact that people may become distracted by a recommended item with each product that day for you.

Many companies also failed to properly showcase their inventory, which could lead to customers navigating away from the website instead of reaching out to learn more. You can resolve both of these issues by limiting your available online inventory and including as much information about the product as possible.

This means providing info about the product dimensions, where it’s manufactured, product weight, etc. Additionally, you could even include a short video to demonstrate the product’s use and give your audience a better idea of how it looks in-person.

This is particularly effective for businesses that sell clothing online, where size, fit, etc. are a major concern.

5. Focus on SEO

As with any online endeavor, incorporating proper ratio measures is essential in order to optimize your success. By focusing on your Google ranking, you’ll be able to drive as much traffic possible to your website, which will help facilitate the largest number of sales.

As you may expect, the likelihood that a user clicks on your website diminishes exponentially the lower on Google’s first page your site is ranked. If your website doesn’t make it to Google’s first page at all, you’ll have to accept that you will receive virtually no traffic from search results.

Although SEO involves a large number of different techniques, simple ways to get started include:

  • Properly defining the keywords that your audience is likely to search
  • Creating high-quality content that includes these keywords
  • Optimizing your image tags, meta description, etc.

It’s worth noting, however, that you can outsource this obligation to a professional in order to ensure that it is handled appropriately. This will also allow you to focus on other responsibilities regarding your website’s development, such as site design or performance.

Proper E-Commerce Website Development Is Essential

And it needs to be prioritized in order to ensure the longevity of your online store.

With the above information about in mind, you’ll be well on your way toward making the decisions that are best for the future of your company.

Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.

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