How to Do Social Media Marketing in 8 Easy Steps

September 18, 2020

As a small business owner, it’s essential that you promote your business on social media.

The days of getting by without a strong social media presence are in the past. You need to make social media marketing the main part of your digital marketing strategy if you want your company to thrive in 2020 and beyond.

For those that aren’t social media savvy, it can be pretty difficult to outdo your competitors. This is why a lot of companies end up hiring social media experts to help them out. Today, we’re going to tell you how to do social media marketing in 8 easy steps. 

It’s important to learn all that you can about social media marketing because it’s only going to get more important. Follow our guide and you’ll be growing your reach before you know it.

1. Figure Out What Your Goals Are

Before you start formulating your social media marketing strategy, you need to have a think about why you’re doing it. “Because other businesses are doing it” isn’t a great reason, although there’s some truth to that. 

Come up with a list of what you want to achieve through social media. It could be that you want to create a better relationship with your customers through branding, that you want to improve your SEO, or simply to boost your overall sales numbers. Knowing what you want to do will help you come up with a plan for how to do it.

2. Learn What Makes Your Audience Tick

One great part of social media is that it gives you the ability to get to know your audience better. People are never shy about letting their followers know what they think about the products and services that they love or hate. 

Before you launch your social media marketing campaign, take the opportunity to look to your customers for guidance. They’ll be able to help you find your voice and make crucial branding decisions, which are really important on social media.

3. Find Your Social Media Platforms

Among other things, your audience should help to dictate which social media platforms you place an emphasis on. For instance, a younger customer base will probably be more active on platforms like Instagram, YouTube, and newer ones like TikTok. 

If you’ve got an older audience, it might be best to put more effort into Facebook or Twitter. Of course, having a presence on all platforms is crucial, but your customer demographics can help you figure out the best way to get your branding message out to the public.

4. Work On Your Brand Message

At the heart of social media marketing is branding, which is a concept that many small businesses have trouble mastering. It’s important to have a strong brand identity so that you can pull in followers that are likely to become customers at some point in the near future. 

So, to build a brand, you need to have a deep understanding of yourself and your audience. Knowing who you want to appeal to is important for helping you decide on the aesthetic, voice, and style that you move forward with. Consistency is key with branding, so make sure you’re establishing a theme through what you post and the way you post it so people start to associate your company with your brand.

5. Start Creating Content

These days, there are so many ways to create interesting content on social media that it’s almost more daunting to think about. You can create YouTube videos to promote on your Facebook page, behind the scenes videos to let your customers in on what you’ve been up to, or blog posts to link to from your Twitter page. 

No matter what you decide to do, your content should always have a purpose. If you want to boost your local SEO, for instance, you might want to write a blog post about what it’s like operating in your city that you can link to through all of your social media channels. Aimless content won’t get you anywhere and it’ll actually hurt your brand if you do it too much.

6. Engage With Your Audience

When you post something on a social media platform, your work is only just beginning. Engagement is a huge part of measuring success on social media, so you need to figure out how to get likes and comments on your posts. As you get more comfortable with posting, you’ll learn what makes your audience react.

You also need to maintain this engagement in the comments section. Reply to your customers and create an ongoing conversation so that you create brand loyalty with your followers. People want to feel like they’re a part of something, so try to get to know them and let them get to know you.

7. Keep An Eye On Your Competitors

With nearly every business – both small and large – being active on social media, you’ve got to find ways to set yourself apart. There’s nothing wrong with looking to your competitors to get some inspiration for your own approach to social media marketing. In fact, it’s one of the best ways to get ahead.

By analyzing the successes and failures of your competition, you can more easily figure out what will and won’t work. You can avoid missteps and improve upon concepts that might not have worked for other companies.

8. Adapt and Grow

Lastly, it’s crucial to understand the importance of adaptability in social media marketing. If your approach isn’t working, you have to be able to quickly pivot to something else before you get pigeon-holed. You see this all the time with small businesses; re-branding, halting promotions, or pulling content is completely normal.

The world of social media is fast-moving and it can be easy to fall behind. But, the better you are at quickly determining if something is successful and altering it when it’s not, the larger and more loyal your followers will become.

Learning How to Do Social Media Marketing…

You can’t learn how to do social media marketing overnight, which is why it’s important to have a professional to hold your hand, at least at first. At GMCN, we have years of experience in digital marketing and we can help you figure out the best path for your business. Our service packages are designed to bolster your content and advertising management, both of which are paramount for success in social media marketing.

Visit our site to learn more and schedule a call with us today to get a free social media audit for your business.

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